Attracting top talent, and the right talent for your organisation can be difficult. With every company trying to prove themselves as an attractive employer, how do you make your organisation stand out?
The increasing technological climate requires organisations to utilise an advanced approach for an effective hiring process.
Job seekers are incredibly tech-savvy and have better resources for accessing key employment information than ever before. Employers and HR professionals need to use every innovative strategy they can to identify, attract, and impress the best candidates possible.
Here are our four top tips for attracting talented employees in the age of digital disruption.
Turn your current employees into brand ambassadors.
Your employees are one of your most essential resources, and they can be beneficial in attracting top talent to your organisation.
They will help you not only to humanise your brand but also to extend the reach of your job openings through social media and word of mouth.
Anything employers say about their brands might be received with a perception of bias from candidates. Employees, on the other hand, are less likely to have that perceived pitch.
Try creating testimonial videos or case studies, promote your employees through social media and share images of internal events and team building activities, and even consider instating an employee referral scheme to encourage employees to promote your organisation within their networks.
Create a strong company culture to appeal to top talents
According to analytics and advisory company, Gallup, British employees are some of the world’s most disengaged employees! Currently, only 8% of British employees claim to feel engaged at work, meaning employers need to boost their job satisfaction efforts and create an employee-centric culture.
The following tips will go a long way in building an ideal company culture:
Practising transparent leadership
Appreciating employee efforts
Treating everyone with fairness and respect
Encouraging the culture of collaboration, communication, and engagement
Building positive workplace relationships
Encouraging innovation in the workplace
Build a great employer brand on social media
Social media has emerged as a powerful medium and became highly popular quickly and is a potent recruitment tool.
Social networking sites like LinkedIn, Facebook, Twitter and a handful of others offer recruiters a tremendous opportunity to connect with high potential candidates.
According to a LinkedIn survey, 75% of candidates research a company’s reputation before applying for the job opening. So, businesses need to do their best in keeping their social media profiles top-notch and encourage employees to share their own experiences. That way, they increase their reach and credibility while building their brand through initiating meaningful conversations.
Develop an education outreach program
Another powerful recruitment strategy is education outreach. Many companies have started creating apprenticeship or graduate programmes to attract young talent. These programmes can provide an excellent route to the most talented young employees to enter the industries and start their careers.
The education outreach approach can provide apprentices and graduates with excellent opportunities to develop and demonstrate their belief in themselves. It will not only motivate them to keep working hard but retain them for a sustained period.
Are you interested in learning more about talent attraction? Speak to a member of our team today about how you can attract and retain top talent for your organisation.