The recruiting landscape is now a candidate-driven and highly competitive environment. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers — the main overlap being branding.

An employer brand refers to a company’s identity and reputation as an employer. It isn’t just dependent on the quality of your company as an employer — but rather on the general perception of your company as an employer. The goal of refining your brand is to attract and retain high-quality employees.

Today’s candidates have access to a wealth of information regarding open positions and hiring companies. The modern candidate will spend time researching jobs and employers to identify which roles and companies are most appealing. 

If you’re ready to attract top talent, it’s time to take a look at your employer brand and the ways in which you can improve it.